With more than 1.4 billion monthly active users, Instagram ranks among the most widely used social networking sites worldwide. However, it might be difficult to distinguish and engage your target audience, given the platform’s high level of competition and content. In order to increase the amount that your followers interact with your posts or your Instagram engagement rate, you should put a lot of effort into doing so.

Engagement rate is important because it indicates how interested and loyal your audience is and how well your content resonates with them. It also affects how the Instagram algorithm ranks and displays your posts to more people, which can help you grow your reach and visibility. A higher engagement rate can also attract more potential customers and collaborators to your brand.

So, how can you increase your engagement rate on Instagram? Here are seven tips that you can apply to your Instagram strategy:

1. Post consistently and at optimal times

One of the simplest ways to boost your engagement rate is to post consistently and frequently on Instagram. This shows your followers that you are active and reliable and keeps them interested in your content. It also signals to the algorithm that you are a quality account that deserves more exposure.

Consistent posting does not, however, imply random posting or spamming your followers. Based on when your audience is most active and likely to engage, you need to determine the optimum times and days to post on Instagram. To analyze your Instagram insights and plan your posts appropriately, use programs like Hootsuite or [Later].

2. Use relevant hashtags

Hashtags are a powerful way to increase your engagement rate on Instagram, as they help you reach new and targeted audiences who are interested in your niche or topic. Hashtags also make your content more discoverable and searchable on the platform, which can lead to more likes, comments, shares, and follows.

However, not all hashtags are created equal. It would help if you used hashtags that are relevant, specific, and popular enough to attract attention but not too broad or generic that they get lost in the noise. You can use tools like [Hashtagify] or [Display Purposes] to find the best hashtags for your posts based on keywords, trends, or competitors.

3. Create engaging captions

Captions are another important element of your Instagram posts, as they provide context, information, and personality to your content. Captions can also encourage your followers to engage with your posts by asking questions, giving tips, sharing stories, or adding humour.

A good caption should be clear, concise, and compelling and should match the tone and style of your brand. It should also end with a strong call to action that invites your followers to like, comment, share, save, or click on your post. For example, you can ask them to share their opinions, experiences, or feedback or direct them to a link in your bio or story.

4. Share user-generated content

User-generated content (UGC) is any content that is created by your customers or fans, such as photos, videos, reviews, or testimonials. UGC is a great way to increase your engagement rate on Instagram, as it shows social proof, builds trust, and creates a sense of community around your brand.

UGC also encourages more people to create and share content about your brand, which can increase your reach and visibility. You can incentivize UGC by running contests, giveaways, or challenges or by featuring UGC on your account or stories. You can also use tools like [Repost] or [Sked Social] to easily repost UGC on your account.

5. Use interactive stickers

Stickers are fun and creative features that you can add to your Instagram stories, such as polls, quizzes, questions, countdowns, sliders, or emojis. Stickers are a great way to increase your engagement rate on Instagram stories, as they allow you to interact with your followers in different ways.

Stickers can help you get feedback, opinions, suggestions, or preferences from your followers, which can help you improve your products or services. They can also help you spark conversations, increase awareness, or drive action from your followers. For example, you can use stickers to ask questions for a Q&A session, to promote a new product launch, or to direct people to swipe up or visit a link.

6. Collaborate with influencers

Influencers are people who have a large and loyal following on social media and who can influence the opinions and behaviours of their audience. Collaborating with influencers can help you increase your engagement rate on Instagram, as they can expose your brand to a new and relevant audience and generate trust and credibility for your brand.

Influencer marketing can also help you create authentic and engaging content that resonates with your target audience and showcases your brand’s value proposition and benefits. You can collaborate with influencers in various ways, such as sponsored posts, stories, reels, giveaways, or takeovers. You can use tools like Influencer Marketing Hub or [AspireIQ] to find and connect with the best influencers for your brand.

7. Experiment with different formats

Instagram allows you to create and share material in a variety of formats, including photos, videos, carousels, stories, reels, IGTV, and live. Experimenting with multiple formats can help you raise your Instagram engagement rate since it allows you to exhibit different elements of your business, adapt to the diverse preferences and behaviours of your audience, and use the platform’s latest trends and capabilities.

Different formats can also help you create more diverse and dynamic content, which can keep your followers interested and entertained. You can use tools like [Canva] or [InShot] to develop stunning and professional-looking content for Instagram in any format you want.


Instagram engagement rate is a key metric that reflects how well your content performs on the platform and how connected you are with your audience. By following these seven tips, you can improve your engagement rate on Instagram and grow your brand’s presence and influence on social media.

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