Instagram Tests Public Collections Feature to Boost User Engagement
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Instagram Tests Public Collections Feature to Boost User Engagement

Instagram is testing a feature for users to share collections of posts on their profiles. This could increase visibility and engagement with other users. The aim is to help users curate and showcase specific sets of content more effectively. According to app researcher Alessandro Paluzzi, who posted screenshots of the feature on Twitter, Instagram’s public collections option would enable users to showcase their interests, such as celebrities, books, or movies,
ASCI Tightens Rules for Brand Extensions of Liquor and Tobacco Products
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ASCI Tightens Rules for Brand Extensions of Liquor and Tobacco Products

To tighten control over brand extensions related to restricted categories such as liquor and tobacco, the Advertising Standards Council of India (ASCI) has reinforced its guidelines for the ‘Qualification of Brand Extension Products and Services.’ The amendments, detailed in Chapter III Clause 3.6(a) of the ASCI code, respond to recent high-profile sporting events in India featuring lavish celebrity endorsements. ASCI’s earlier adjustments to brand extension guidelines prompted the need for
WhatsApp has launched a new feature called “Secret Code for Chat Lock”
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Protect your sensitive conversations with WhatsApp’s new ‘Secret Code for Chat Lock’ feature

WhatsApp has launched a new feature called “Secret Code for Chat Lock” to provide an additional layer of privacy to its users. This feature is an extension of the existing “Chat Lock” feature that was rolled out earlier in 2023 to help people protect their more sensitive conversations. With the Secret Code feature, users can now set a unique password different from what they use to unlock their phone to
According to the Advertising Standards Council of India (ASCI), influencer marketing violations have increased
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Curious About the Latest Influencer Marketing Violations? Get the Inside Scoop!

Influencer marketing has become increasingly popular in recent years, with brands turning to social media influencers to promote their products. However, this trend has also led to a surge in influencer marketing violations, with many influencers failing to disclose their material connections with brands. According to the Advertising Standards Council of India (ASCI), influencer marketing violations have increased by 34% in the past year, with 47% of ads violating the
Urfi Javed’s Instagram account suspended!!
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Urfi Javed’s Instagram account suspended!!

Urfi Javed is a popular Indian television actress and social media influencer. Recently she faced an unusual situation. Her Instagram account, usually in the limelight for her fashion and statements, was temporarily suspended. She shared a notification screenshot, creating a buzz. Despite the suspension, her account remained visible, perplexing followers. The message from Meta, Instagram’s parent company, cited a breach of community guidelines. Unexpectedly, Urfi later disclosed that Meta admitted
Twitter to Pay Verified Creators a Share of Ad Revenue
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Twitter to Pay Verified Creators a Share of Ad Revenue

Twitter has announced that it will share a portion of its advertising revenue with select content creators on the platform. The revenue will be generated from ads displayed in the replies of the creators’ posts. To be eligible, the creators must be verified users with at least 5 million impressions on their posts in each of the last 3 months and have a Stripe payment account. This move is aimed
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