Did you know that 93% of marketers agree that content created by consumers performed better than branded content? User-generated content (UGC) is the new frontier of marketing, and it’s changing the way brands and consumers interact. UGC is content created by fans, customers, or enthusiasts of a brand, influencer, or creator.  It can take the form of reviews, testimonials, social media posts, videos, and much more. UGC is powerful because