Influencer marketing has become increasingly popular in recent years, with brands turning to social media influencers to promote their products. However, this trend has also led to a surge in influencer marketing violations, with many influencers failing to disclose their material connections with brands.

According to the Advertising Standards Council of India (ASCI), influencer marketing violations have increased by 34% in the past year, with 47% of ads violating the ASCI Code. Among these, influencer marketing has topped the charts. The sheer number of influencers is so large that there are bound to be violators. But that said, just because they aren’t well versed with the guidelines, they can’t continue to be violators, says Manisha Kapoor, CEO & Secretary General of ASCI.

According to a report by Business Insider India, several celebrities and influencers have violated the Advertising Standards Council of India (ASCI) Guidelines for Influencer Advertising in Digital Media. Some of the notable names include Ranveer Singh, Jacqueline Fernandez, and 26 others who failed to comply with disclosure labels on the first instance and on subsequent routine checks.

Another report states that several celebrities and brands failed to meet disclosure label requirements. These include Amitabh Bachchan for Beyond Life NFT, Katrina Kaif for Reebok, Vidya Balan for Amazon Prime Video, Disha Patani for Ambrane India, and Tiger Shroff for ASICS India.

Experts suggest that the lack of law enforcement is a big part of why, despite several initiatives, the industry is failing to comply with the code. The regulatory landscape surrounding influencer marketing is complex and fragmented, making it difficult to enforce consistent standards. However, there are ways to prevent influencer marketing violations.

One way is to educate influencers about the guidelines and regulations surrounding influencer marketing. Brands should also ensure that their influencers are aware of the guidelines and regulations and that they are following them. Additionally, brands should monitor their influencers’ posts to ensure that they are complying with the guidelines and regulations.

Another way to prevent influencer marketing violations is to use technology to monitor influencer posts. There are several tools available that can help brands monitor their influencers’ posts and ensure that they are complying with the guidelines and regulations.

In conclusion, influencer marketing is a powerful tool for brands to reach their target audience. However, it is important that brands and influencers comply with the guidelines and regulations surrounding influencer marketing to avoid violations. By educating influencers, monitoring their posts, and using technology to monitor influencer posts, brands can prevent influencer marketing violations and ensure that their campaigns are successful.